AFFIRM research project

Sometimes women whose baby is stillborn report that their baby had become less active in the days before their baby died.

It’s common, however, for women to wait for up to two days before they mention it to their midwife or doctor.

We are therefore delighted to confirm that we have part-funded the AFFIRM study by donating £7,500.

This study will examine whether a campaign to highlight the importance of reporting a reduction in baby’s movements straight away will help maternity teams to identify babies who need immediate help and, if a specific care is followed, reduce the number of stillbirths.

The study follows a change to service provision in Norway, where they began a campaign encouraging women to be aware of their baby’s movements and to immediately contact her midwife should she be concerned.

Medical teams acted promptly with improved management of these pregnancies to check whether there was a problem. The number of stillbirths in Norway dropped significantly after the new service was introduced.

Thirty-six maternity units from different parts of the British Isles are taking part: 15 in Scotland, 12 in England; five in Wales and four in Ireland.